What is Big DATA ? DATA IS THE NEW GOLD What exactly is big data ? To really understand big data, it’s helpful to have some historical background. Here is Gartner’s definition, circa 2001 (which is still the go-to definition): Big data is data that contains greater variety arriving in increasing volumes and with ever-higher velocity. This is known as the three Vs. Put simply, big data is larger, more complex data sets, especially from new data sources. These data sets are so voluminous that traditional data processing software just can’t manage them. But these massive volumes of data can be used to address business problems you wouldn’t have been able to tackle before. The Three Vs of Big Data Volume : The measure of information matters. With huge information, you'll need to process high volumes of low-thickness, unstructured information. This can be information of obscure worth, for example, Twitter information channels, clickstreams on a page or a portable
